The prices of Bridgestone, Firestone and associate brand passenger and light truck tires will rise by up to eight percent effective Nov. 1. Larry Magee, president of Bridgestone Americas' consumer businesses in the U.S. and Canada, says the company has no choice.

“With raw materials and energy costs continuing to rise, we must adjust our tire prices. We are always focusing on our customers and keeping our prices competitive, but these ever-increasing costs related to manufacturing and raw materials make these price increases necessary."