The directors of footwear retailer Genesco have elected an investment banker specializing in digital media to join their ranks.

John Lambros has been named Genesco’s eighth board member. He is president of GCA-U.S. and leads that firm’s New York office as well as its digital media banking practice. After working as a banker at Morgan Stanley for much of the 1990s, he led business development at broadband and streaming company Into Networks until joining GCA in 2003. During his career, he has led more than 250 financings, acquisitions and other transactions.