AAC 'on right trajectory' after poor Q4

Michael Cartwright

The leaders of addiction treatment provider AAC Holdings say they are making a comeback after a poor fourth quarter brought on by substantial decline to their website traffic after a Google search engine algorithm change.

For the fourth quarter of 2018, revenues at Brentwood-based AAC fell 27 percent from the same period of 2017 to $57 million. Inpatient treatment facility revenue dropped 30 percent to $47 million while outpatient and sober living facility revenue fell 35 percent to $6 million. For the year, revenue still rose about two percent to $236 million, with the acquisition of AdCare in early March 2018 helping offset the poor third- and fourth-quarter results.