Power in numbers

The Nashville area’s health care ecosystem generates about $100 billion in annual revenues from just about all corners of the industry. The complex rehabilitation technology space isn’t one that catches a lot of the spotlight, but several of its key players are based in Middle Tennessee. They’re growing, too, and pushing for a helping hand from the insurance industry to fulfill what they see as their market potential.

Home to HCA Healthcare and other hospital players as well as surgery center operators and senior care providers, the Nashville area presents a wealth of marketing opportunities for CRT companies as the U.S. population’s average lifespan continues to climb and produces a robust pipeline of potential clients with ailments that necessitate equipment such as power wheelchairs. Those products are far more than just wheelchairs with motors: Contemporary models are smart chairs that not only move at variable speeds but also rotate nimbly, elevate and lower the seats and connect to features for OnStar-like alerts so that chair producers can send out technicians to assess the product or help users take advantage of the chairs’ features.