Eyeing smarter savings

Jeffrey Hull

The rising tide of student debt has become a recurring political and financial headline. Vanderbilt University Owen Graduate School of Management grad Jeffrey Hull and veteran business builder Steve Cretin are trying to make sure the conversation sounds very different when today’s toddlers head off to college.

Hull and Cretin formed Savvy Financial, SavvyFi for short, in late 2017 to build a college savings model that’s less intimidating from a research perspective — it offers only age-based options — as well as more intuitive technologically and easier to share with friends and family members wanting to contribute. The duo last year raised about $250,000 from some local investors to build out SavvyFi’s website. The product has been in test mode and Hull says it should soon be ready for a full public release.

“The importance of saving has risen to the top for young parents,” Hull says. “This is a hot topic now; the preventative conversation is part of it.”

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