Martin Ventures backs insurance broker marketplace

A local startup that helps businesses evaluate insurance brokers has landed growth financing from Martin Ventures and some well-known local health care executives.

Mployer Advisor was founded about a year and a half ago by Brian Freeman, who had previously spent about a decade in the strategy and finance groups at HCA Healthcare. The 10-person company came to market early this year and has aggregated more than 25,000 reviews of health and property and casualty insurance brokerages. It also has built an algorithm that assigns brokers a Morningstar-style rating based on their experience. Its platform is free to companies and plans to generate its revenue from selling advertising to high-rated brokers looking to get in front of HR professionals.