Cracker Barrel stock sinks on logo debut Lebanon-based restaurant company sees shares drop almost 15 percent as investors, customers react to change William Williams William Williams Author twitter Author email Aug 21, 2025 Aug 21, 2025 Updated Oct 1, 2025 Facebook Twitter WhatsApp LinkedIn SMS Email Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Gift this article New subscriber benefit! Copied to clipboard Out of gifts for the month Unfortunately you've used all of your gifts this month. Your counter will reset on the first day of next month. Share this article paywall-free Email Copy Link Shares of Cracker Barrel Old Country Store tumbled Thursday after the restaurant company unveiled a new logo that rankled many fans of the brand. Cracker Barrel new logo Courtesy of Cracker Barrel Cracker Barrel former logo At the closing bell, the stock (ticker: CBRL) was valued at $54.80, down 7.15 percent (the equivalent drop of $4.22per share). × This page requires Javascript. Javascript is required for you to be able to read premium content. Please enable it in your browser settings. kAm'@=F>6 H2D 962GJ[ 2D 23@FE b]c >:==:@? D92C6D 92G6 492?865 92?5D[ 4@>A2C65 E@ E96 52:=J 2G6C286 @7 2AAC@I:>2E6=J ` >:==:@? D92C6D[ 244@C5:?8 E@ *29@@ u:?2?46]k^AmkAmpE @?6 A@:?E 5FC:?8 E96 52J[ E96 DE@4< 925 =@DE 2=>@DE `d A6C46?E @7 G2=F6[ :ED >@DE AC64:A:E@FD :?EC252J 564=:?6 :? D6G6C2= >@?E9D[ @?=:?6 >2C<6E 2?2=JD:D H63D:E6 k2 9C67lQ9EEAi^^:?G6DE:?8]4@>Qm:?G6DE:?8]4@>k^2m C6A@CED]k^AmkAm#6=2E65=J[ rC24<6C q2CC6= DE@4< 92D =@DE G2=F6 6249 @7 E96 A2DE 7:G6 EC25:?8 D6DD:@?D — H:E9 E96 72=E6C:?8 4@>:?8 D9@CE=J 27E6C E96 {632?@?\32D65 4@>A2?J D2H 2 4FDE@>6C A@DE 2 *@F%F36 G:56@ — 4C:E:4:K:?8 E96 4@>A2?J 564@C FA52E6D E@ E96 :?E6C:@CD @7 >F=E:A=6 DE@C6D — 8@ G:C2= WC625 k2 9C67lQ9EEADi^^HHH]?2D9G:==6A@DE]4@>^3FD:?6DD^2C620DE@4<D^4C24<6C\32CC6=\DE@4<\DE2JD\962=E9J\:?\7246\@7\DE@C6\FA52E6\4C:E:4:D>^2CE:4=60a3`52e`b\63b_\ca43\3abh\42a423cb`34a]9E>=Q E2C86ElQ03=2?<QmkDEC@?8m96C6k^DEC@?8mk^2mX] ~7 ?@E6[ rC24<6C q2CC6= 925 D66? :ED DE@4< :?4C62D6 :? G2=F6 AC:@C E@ E96 DE2CE @7 E96 5C@A[ H9:49 3682? uC:52J[ pF8] `d]k^AmkAm%96 ?6H =@8@ @776CD 2 >:?:>2=:DE 56D:8? 26DE96E:4[ 3@CC@H:?8 7C@> E96 >@C6 DEC62>=:?65 =@@< 2?5 766= @7 E96 ?6H C6DE2FC2?E :?E6C:@CD] x? 255:E:@?[ rC24<6C q2CC6= :D F?G6:=:?8 2? FA52E65 72== >6?F]k^AmkAm|2?J DFAA@CE6CD[ 2?5 A2CE:4F=2C=J D@4:2= 2?5 A@=:E:42= 4@?D6CG2E:G6D[ @7 E96 3C2?5 92G6 366? 4C:E:42= @7 E96 G2C:@FD 492?86D G:2 D@4:2= >65:2[ 4@?E6?5:?8 E96 >@G6D 92G6 366? QH@<6Q :? ?2EFC6] r@?G6CD6=J[ D@>6 4FDE@>6CD[ 2?5 6>A=@J66D[ 92G6 366? 4@>A=6>6?E2CJ]k^AmkAmr@>A2?J @77:4:2=D 92G6 D2:5 E96 A2DE J62C @C D@ E92E E96 FA52E6D — 3C2?565 2D “p== E96 |@C6” — H6C6 ?66565 E@ 96=A E96 3@EE@> =:?6]k^AmkAm“(6 36=:6G6 :? E96 8@@5?6DD @7 4@F?ECJ 9@DA:E2=:EJ[ 2 DA:C:E E92E 92D 2=H2JD 567:?65 FD[” $2C29 |@@C6[ rC24<6C q2CC6= 49:67 >2C<6E:?8 @77:46[ D2:5 :? 2 4@>A2?J C6=62D6 C682C5:?8 E96 ?6H =@8@]k^AmkAm“~FC DE@CJ 92D?’E 492?865] ~FC G2=F6D 92G6?’E 492?865] (:E9 ‘p== E96 |@C6[’ H6’C6 9@?@C:?8 @FC =6824J H9:=6 3C:?8:?8 7C6D9 6?6C8J[ E9@F89E7F= 4C27ED>2?D9:A 2?5 962CE76=E 9@DA:E2=:EJ E@ @FC 8F6DED E9:D 72==]”k^AmkAmkDA2?mrC24<6C q2CC6= ~=5 r@F?ECJ $E@C6 @A6C2E6D edg 4@>A2?J\@H?65 =@42E:@?D :? cb DE2E6D]k^DA2?mk^Am Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Tags Cracker Barrel Old Country Store Branding Food Business William Williams Author twitter Author email Follow William Williams Close Get email notifications on {{subject}} daily! Your notification has been saved. There was a problem saving your notification. {{description}} Email notifications are only sent once a day, and only if there are new matching items. Save Manage followed notifications Close Followed notifications Please log in to use this feature Log In Don't have an account? Sign Up Today Recommended for you Trending Vanderbilt pays $13M for future chancellor’s residence Great Escape to relocate to Midtown Headline Homes: October 2026 EndeavorB2B CEO Chris Ferrell dismissed Macrons’ defamation case against Candace Owens lands in Nashville
William Williams Author twitter Author email Follow William Williams Close Get email notifications on {{subject}} daily! Your notification has been saved. There was a problem saving your notification. {{description}} Email notifications are only sent once a day, and only if there are new matching items. Save Manage followed notifications Close Followed notifications Please log in to use this feature Log In Don't have an account? Sign Up Today
