FISI-Madison Financial repositions itself as Progeny Marketing Innovations

Nashville-based FISI-Madison Financial officially adopted a new corporate name and logo Wednesday. Going forward, the marketing solutions provider to more than 6,500 financial institutions nationwide will be known as Progeny Marketing Innovations.

In a written statement following this morning’s announcement to employees, Progeny said the new name is part of comprehensive branding campaign "to more effectively position and promote the company’s expanding business scope."