Health care technology company Emdeon will rebrand as Change Healthcare, the local price transparency company it acquired last November.
The new Emdeon moniker and the company's rebranding of its business units will become effective the fourth quarter of this year.The Nashville-based company has continued to grow and diversify its offerings after acquiring Brentwood-based Change Healthcare for $135 million. That buy marked a shift toward consumer engagement for the company, which formerly focused on revenue cycle management.In addition to Change Healthcare, Emdeon has acquired three other companies in the last 18 months and also teamed with a U.S. Bank subsidiary to launch a new payment processing platform."The decision to evolve our brand reflects our significant and exciting business transformation over the past three years," Neil de Crescenzo (pictured), Emdeon CEO and president, said in a release. "Today we serve virtually all constituencies in the health care system. It is critical that our brand reflects the full breadth depth of our innovation capabilities."Tom McEnery, Emdeon chief strategic marketing officer, said "change" is a major theme for the company."Our customers want help in navigating change," McEnery said. "They want that help to be proactive, innovative and measurable in impact. Our team members are inspired by change and their role in helping our customers navigate the evolving health care landscape. Over time, it became clear that Change Healthcare is a robust articulation of our intent to help our customers and partners move forward in a positive and collaborative fashion."
