Most Powerful Women 2016: Beth Hoeg

To say Beth Hoeg is passionate about technology would be an understatement. Despite coming from a background in psychology and sociology, Hoeg found herself drawn to the IT world, a move that has resulted in a career of more than 20 years and includes both involvement in technology and broader organizational improvement initiatives.

As president of Women in Technology in Tennessee — she’s been on the organization’s board since 2011 — Hoeg also has been a strong voice for women in the growing Middle Tennessee technology sector. Earlier this spring, she was promoted to COO at Trinisys, the Brentwood-based developer of data automation software she joined in 2009. In that role and her previous position of vice president of operations, she handles internal operations and all professional service engagements for the company that serves industries ranging from health care to entertainment.