A Virginia-based company that analyzes patient feedback has recruited a longtime HCA marketing manager to a senior vice president position.

Aaron Clifford has joined Binary Fountain after 14 years at HCA, where he rose from business analyst to web and social media manager and, most recently, senior director of digital marketing solutions. During his time at the hospital giant, he oversaw hundreds of websites and was named the Nashville Technology Council’s social media strategist of the year for 2013.