Jarrard adds digital VP

Health care communications consulting firm Jarrard Phillips Cate & Hancock has added to its rank a veteran marketing executive specializing in digital services.

Reed Smith comes to Brentwood-based Jarrard as vice president of digital strategy and will take a lead role on helping clients get the most from online tools, services and data and better linking marketing to broader business goals. He will work alongside Founding Partner and Chief Innovation Officer Molly Cate on digital initiatives with the firm’s health system and health services companies.