‘Governments are playing the game’

In late March of this year, Nissan CEO Carlos Ghosn and some members of his leadership team hosted a wide-ranging media roundtable at the New York International Show. In this excerpt from that briefing, Ghosn discusses some of the reasons why he believes the Leaf and other electric cars will ultimately become a big part of the market.

 "We know this is a breakthrough technology, we know this is a breakthrough car and we’re just going have to be extremely patient and resilient and remove the obstacles one after the other. When we started this effort on the electric car, the first challenge for us was to build credibility for the car itself because in the mind of many consumers, an electric car was a golf cart. Zero emission yes, but everything else was wrong.