Former McCann exec to lead Bridgestone’s digital marketing

Bridgestone Americas has created a new Nashville-based marketing executive position and recruited a veteran of global advertising agency McCann Worldgroup to fill it.

Giacomo Bertaina comes to Bridgestone after spending more than seven years at McCann, where he was most recently VP, group director and global digital marketing lead overseeing global digital marketing programs for Chevrolet out of Detroit. At McCann, he also worked with Dish Network, Cisco and BlueCross BlueShield, among others.