LoveShack art.jpg

New York-based women’s boutique retailer LoveShackFancy will open in 12South on April 8.

According to a release, the shop will take the space formerly home to boutique Serendipity and located at 2301 12th Ave. S. Of note, an investor group led by Elliott Kyle paid $2.95 million for the building in January (read more here). The building's other retail space last accommodating Franklin Juice Co. and will next be home to Gorjana, a West Coast-based jewelry company.

LoveShack mural

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