Local business coaching firm Petra Coach has made its first official international move, appointing the founder of a China-focused consulting firm to lead its expansion into Europe.

Petra Coach Europe is being led by Andy Clayton, who joined Petra founder Andy Bailey’s firm last year. Before that, he launched and was CEO of LNP China, which helps small businesses set up and operate in China. Clayton, who is based in Oxford, also is a trainer with the Entrepreneurs’ Organization and has served on the boards of EO chapters in Beijing and London.