Placemakr, a Washington, D.C.-based company that converts conventional rental residential buildings to furnished apartment-style hotels, has tapped Nashville Apartment Locators to oversee leasing of its Premier SoBro, to open in July.

Formerly known as WhyHotel, Placemakr paid $140.1 million for the 32-story mixed-use tower, which is located at 205 Demonbreun St. It has been known as The SoBro (read here).

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Rachel Attarian

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David Mason

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