Tennessee athletics has eighth-highest social value, per study

Report sets estimate at about $28.1 million from 2025-26, which ranks fifth among SEC schools

The University of Tennessee ranked eighth in the nation among college athletic departments on social media last year.

The ranking is based on schools’ combined sport-account social values from 2025-26. Social value is the equivalent media value of social media content, based on impressions, engagements and video views.

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Tennessee athletics has eighth-highest social value, per study

Report sets estimate at about $28.1 million from 2025-26, which ranks fifth among SEC schools

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