The business behind staffing live events

The live events industry has hit it big. After a pandemic-induced hiatus, the market was valued at nearly $652 billion in 2022 and is expected to reach $1.1 trillion in the next decade, fueled partly by colossal sold-out stadium shows spanning musical genres from country to K-pop.

But while ticket prices have soared and the technical difficulty of the shows themselves have increased, one aspect of the industry — how these shows get staffed — has remained essentially the same, relying on word of mouth and who you know to fill the roles.