Nurse listens to patients, founds new company TRACE

Innovations often present us with more than a new product or service — they present a new perspective that challenges norms and inspires change. Such is the case with TRACE, a Franklin-based startup creating traceable period products made with a blend of hemp and cotton. Through this product, TRACE is challenging us to reconsider what is normal — and acceptable — in the period care industry.

TRACE was born from CEO and founder Claire Crunk’s experience as a women’s health nurse practitioner. During her 10 years in the profession, she noticed her patients were experiencing irritation and health issues that she linked to period and incontinence care products.

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Nurse listens to patients, founds new company TRACE

How a Franklin-based startup is working towards traceable menstrual-care products

Kelsey Beyeler

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Kelsey Beyeler

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