erik moses

Dover Motorsports executives last summer named Erik Moses president of Nashville Superspeedway in Wilson County as the company began to reopen the track to racing and prepared for the return of NASCAR’s top-level Cup Series to Middle Tennessee. Moses brings a range of sports business experience to his post, most recently as president of the D.C. Defenders of the XFL. This spring, he sat down with Michael Gallagher to talk about how his team was approaching its work and the track’s longer-term future.

With the Superspeedway not having the attractions of downtown Nashville, how have you and Dover Motorsports approached the fan experience aspect of hosting a Cup Series race? Phrased differently, how do you keep fans from showing up, watching the race and leaving immediately after?