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Nashville’s entrepreneurs are using community to build the local CPG category

Idea for one company came from a birthday party

  • Updated
  • 4 min to read
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Joshua Ellis is the first to admit it. “I knew nothing about CPG or beverages when I started this business. I came from real estate.”

CPG stands for “consumer packaged goods.” That’s the product category defined as the stuff people use (and replace) frequently. Post-gym protein snacks, household cleaners, toiletries, beauty supplies and paper towels are considered part of the massive $2 trillion CPG category.

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