Tivity targets digital transformation

Tivity Health is enlisting technologists and data analysts to build out a member engagement platform that will be central to the company’s fitness and holistic health offerings. The goal for CEO Richard Ashworth and his team: a digital transformation that will allow the Franklin-based company to grow beyond its traditional partnership model and roll out new product offerings. 

With the weight of Nutrisystem and looming debt deadlines off their shoulders, Tivity leaders are looking to build their future in the broader social determinants of health space by using digital tools, artificial intelligence and data analytics to provide individualized wellness support to its members, the majority of whom — right now — are seniors.