Gaylord partnering with DreamWorks

Gaylord Entertainment today announced a new strategic alliance with DreamWorks Animation SKG Inc. to expand Gaylord Hotels’ family-friendly leisure offerings and boost hotel revenue.

Through the deal, characters from DreamWorks Animation franchises such as “Shrek” and “Madagascar” will make live appearances at all Gaylord Hotels’ properties and be integrated into existing holiday and summer offerings. Gaylord also will offer live interactive events featuring DreamWorks characters, including character breakfasts, poolside activities, new food and beverage offerings, private birthday parties and parades.