Former Digital Reasoning exec returns to town

A Knoxville company using artificial intelligence to spur behavior changes has lured back to Nashville the former chief product officer of Digital Reasoning Systems.

Marten den Haring has joined Lirio as chief product officer and will help the company — which is focused on companies in the health care and energy sectors — refine its offerings, which seek to drive “positive behavior change at scale” by using tech to deliver the right messages at the right time to patients and customers. He has returned to Nashville from Montreal, where he had been senior vice president of platform at Element AI since leaving Digital Reasoning late last year.