Genesco inks licensing deal with Wrangler Nashville-based company will design, market footwear for iconic jeans-focused brand William Williams William Williams Author twitter Author email Jul 15, 2025 Jul 15, 2025 Updated Jul 16, 2025 Facebook Twitter WhatsApp LinkedIn SMS Email Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Gift this article New subscriber benefit! Copied to clipboard Out of gifts for the month Unfortunately you've used all of your gifts this month. Your counter will reset on the first day of next month. Share this article paywall-free Email Copy Link Genesco has signed a multiyear licensing agreement with iconic Western lifestyle-centric fashion brand Wrangler.Financial terms of the deal, announced Tuesday, were not disclosed in a release. Rick Higgins Courtesy of Genesco, Gregory Byerline × This page requires Javascript. Javascript is required for you to be able to read premium content. Please enable it in your browser settings. kAm$A64:7:42==J[ v6?6D4@ H:== 56D:8?[ D@FC46 2?5 >2C<6E >6?’D[ H@>6?’D 2?5 49:=5C6?’D 7@@EH62C F?56C E96 (C2?8=6C 3C2?5] %96 7:CDE (C2?8=6C 7@@EH62C 4@==64E:@? F?56C E96 =:46?D:?8 28C66>6?E :D 6IA64E65 E@ =2F?49 :? 72== a_ae]k^AmkAm%96 7FEFC6 (C2?8=6C 7@@EH62C H:== :?4=F56 (6DE6C?[ CF8865 H@C<H62C 2?5 42DF2= 56D:8?D]k^AmkAm%96 562= 925 366? D6G6C2= >@?E9D :? E96 >2<:?8]k^AmkAm%96 ?6HD[ H9:49 H2D @FE ;FDE 2E E96 DE2CE @7 DE@4< @A6?:?8[ 925 ?@E 3@@DE65 v6?6D4@VD DE@4< 2D @7 AF3=:42E:@? E:>6] $92C6D @7 E96 }2D9G:==6\32D65 4@>A2?J WE:4<6Ci k2 9C67lQ9EEADi^^7:?2?46]J29@@]4@>^BF@E6^vr~^Q E2C86ElQ03=2?<QmkDEC@?8mvr~k^DEC@?8mk^2mX H6C6 G2=F65 2E Sab]_b[ 5@H? _]da A6C46?E WE96 6BF:G2=6?E 5C@A @7 S_]`a A6C D92C6X] %96J 3682? E96 J62C AC:465 2E Sca]fe]k^AmkAm“!2CE?6C:?8 H:E9 (C2?8=6C AC6D6?ED 2 >62?:?87F= @AA@CEF?:EJ E@ 2446=6C2E6 8C@HE9 :? @FC v6?6D4@ qC2?5D vC@FA A@CE7@=:@[” #:4< w:88:?D[ AC6D:56?E @7 v6?6D4@ qC2?5D vC@FA[ D2:5 :? E96 C6=62D6] QxEVD 2 8C62E 3C2?5]Qk^AmkAm“(6’C6 6I4:E65 E@ =6G6C286 @FC <?@H\9@H E@ 3F:=5 2 7@@EH62C 2DD@CE>6?E E92E 9@?@CD (C2?8=6C’D =6824J @7 25G6?EFC6[ ?6H 7C@?E:6CD 2?5 4C27ED>2?D9:A] uC@> 6G6CJ52J H@C<H62C E@ 42DF2= =:76DEJ=6 E@ (6DE6C?\:?DA:C65 D:=9@F6EE6D[ H6 D66 D:8?:7:42?E A@E6?E:2= E@ 3=6?5 CF8865 2FE96?E:4:EJ H:E9 F?:BF6 DEJ=:?8[ DE@CJE6==:?8[ :??@G2E:@? 2?5 4@>7@CE]”k^AmkAmvC66?D3@C@[ }]r]\32D65 z@@?E@@C qC2?5D D6CG6D 2D E96 A2C6?E 4@>A2?J @7 (C2?8=6C[ H9:49 H2D 7@F?565 :? `h_c 2?5 :D 36DE <?@H? 7@C :ED ;62?D] z@@?E@@C C64@C565 23@FE Sa]e 3:==:@? :? C6G6?F6 :? a_ac]k^AmkAmpE AF3=:42E:@? E:>6[ z@@?E@@C DE@4< WE:4<6Ci k2 9C67lQ9EEADi^^7:?2?46]J29@@]4@>^BF@E6^z%q^Q E2C86ElQ03=2?<QmkDEC@?8mz%qk^DEC@?8mk^2mX H2D AC:465 2E See]hg[ FA _]eh A6C46?E WE96 6BF:G2=6?E :?4C62D6 @7 S_]ce A6C D92C6X]k^AmkAmu@F?565 :? `hac[ v6?6D4@ @776CD 7@@EH62C AC@5F4ED 7@F?5 :? >@C6 E92? `[ad_ C6E2:= DE@C6D] xED y@FC?6JD[ {:EE=6 qFC8F?5J 2?5 $49F9 3C2?5D 2C6 7@4FD65 @? 7@@EH62C 2?5 2446DD@C:6D 7@C 49:=5C6?[ E66?D 2?5 J@F?8 25F=ED :? E96 &]$][ r2?252 2?5 E96 &]z] v6?6D4@’D y@9?DE@? U2>Aj |FCA9J E2C86ED >6? 2?5 H@>6? H:E9 7@@EH62C[ 2AA2C6= 2?5 2446DD@C:6D :? E96 &]$] 2?5 r2?252[ H9:=6 v6?6D4@ qC2?5D vC@FA D6==D 7@@EH62C E@ C6E2:=6CD F?56C =:46?D65 3C2?5D :?4=F5:?8 s@4<6CD[ $E2CE6C 2?5 !~}*]k^Am Facebook Twitter WhatsApp LinkedIn SMS Email Print Copy article link Save Tags Subscribers Genesco Inc. William Williams Author twitter Author email Follow William Williams Close Get email notifications on {{subject}} daily! Your notification has been saved. There was a problem saving your notification. {{description}} Email notifications are only sent once a day, and only if there are new matching items. Save Manage followed notifications Close Followed notifications Please log in to use this feature Log In Don't have an account? Sign Up Today Recommended for you
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