Franklin-based Mars Petcare announced Wednesday Jessica Hauff will become the company's first-ever general manager of e-commerce and Travis Reaves will join as vice president of strategy and growth transformation.

Hauff (pictured) offers 15 years of experience related to digital and e-commerce channels in both the U.S. and Europe. She most recently worked at L'Oréal USA, beginning her career in Madrid before moving to New York, where she spent the past nine years in various roles, including as senior vice president, e-commerce acceleration and data activation.