Gibson’s top merchant named brand president

Gibson Brands’ chief merchant officer has been promoted to brand president, a new title at the downtown music gear maker and a role that will have him focus more on innovation and strategic branding.

Cesar Gueikian has been part of Gibson since the fall of 2018, when the company was exiting a Chapter 11 reorganization that let it shed millions of dollars of debt and ended with private equity giant KKR owning the company. He previously was, among other things, head of UBS’ special situations group and helped found New York-based investment firm Melody Capital Partners.