Amy Bucher

Nashville-based Lirio, which uses behavioral psychology and artificial intelligence to develop a patient communications tool for health care providers, has named Amy Bucher as vice president of behavioral design. 

In her role, Bucher will lead Lirio’s behavioral design team in Knoxville to develop new products centered around the company’s “precision nudging” capabilities, using technology to promote small behavioral changes in people surrounding their health care. 

"We are beyond thrilled to welcome Dr. Amy Bucher to the Lirio team," Chandra Osborn, the company's chief behavioral officer, said in a release. "Amy is highly regarded in the healthcare industry as a behavioral design expert, innovator, author, and collaborator in leveraging behavioral design to improve people's health. She joins a growing team of behavioral scientists and AI scientists committed to Lirio's purpose."

Bucher joins Lirio from Boston-based Mad*Pow, a technology user experience design agency where she served as vice president of behavior change design. Prior to that, she worked as a senior manager for digital strategy at CVS Health and was an associate director of behavioral science for Johnson & Johnson Health and Wellness Solutions. 

Lirio has been scaling in recent years, tapping former Digital Reasoning executive Marten den Haring to run operations and oversee the company’s expansion into Nashville. Most recently, Lirio has restructured its C-suite and signed on a new chief growth officer, setting itself up for growth as more health care organizations seek to transform the way they communicate with their patients. 

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