Nashville-based Lirio, which offers an artificial intelligence-powered patient engagement tool for health care companies, has named Marten den Haring its chief executive officer.
He replaces Mike West, who has been Lirio’s CEO since 2016 in Knoxville and will transition to serve as executive chairman. Den Haring, a former Digital Reasoning executive, joined the company in 2019 as chief product officer to bring its “Precision Nudging” solution to market. He later transitioned to chief operating officer, where he has been overseeing the company’s expansion into Nashville.
With more than 20 years of experience in the technology sector, den Haring has also held various leadership positions at Element AI, Oracle and OpenText. Last year, he participated in the Nashville Healthcare Council Fellows program.
In his new role, den Haring will be based out of Lirio’s Nashville office alongside Chief Behavioral Officer Chandra Osborn, Chief Growth Officer Cambrey Little and Chief People Officer Emily Moses.
Executive team members based in Knoxville, where the company recruits behavioral health and AI scientists from nearby Oak Ridge Laboratory and University of Tennessee PhD programs, include Chief Administrative Officer George Hashbarger Jr., Chief AI Scientist Chis Symons and Head of Engineering Wade Chandler. Lirio currently employs 81 people.
“This is the right time for Lirio, for Marten, and for me to pass the baton,” West said in a press release. “Marten’s vision and passion for Lirio is infectious, and he has helped our team thrive during challenging times of the pandemic. Marten has been a trusted partner since joining the company two years ago, and I look forward to continuing our close collaboration in my role as executive chairman.”
As chairman, West will serve as an adviser to dan Haring with a focus on strategy, finances and partnerships, according to the release.