Marten den Haring

Nashville-based Lirio, which offers an artificial intelligence-powered patient engagement tool for health care companies, has named Marten den Haring its chief executive officer. 

He replaces Mike West, who has been Lirio’s CEO since 2016 in Knoxville and will transition to serve as executive chairman. Den Haring, a former Digital Reasoning executive, joined the company in 2019 as chief product officer to bring its “Precision Nudging” solution to market. He later transitioned to chief operating officer, where he has been overseeing the company’s expansion into Nashville.