Genesco seeks to broaden customer base

Genesco is seeking to capture a larger percentage of the youth consumer market at its multiple retail locations nationwide.

Online industry publication Footwear News reports Genesco President and Chief Executive Officer Mimi Vaughn recently told analysts during an earnings call that executives with the Nashville-based footwear retailer have discussed how the chain is connecting with teenagers and other youth sectors by deploying new marketing efforts and an altered assortment of styles and brands.