American Rebel Holdings stock continues its rocky ride after its listing was resumed on the Nasdaq Stock Market on April 27 and following multiple reverse stock splits to stabilize shares.

Since that date, when the shares were valued at $1.65, the stock has lost the bulk of its value. The shares (Nasdaq: AREB) ended Friday’s trading session priced at $0.17, down 24.07 percent (a drop of $0.05 per share). Volume was heavy, as about 5.4 million shares traded, according to Yahoo Finance. The daily average had been approximately 2.43 million shares.