NY tech company moving HQ to Williamson County

A New York City tech company is planning to move its headquarters to Williamson County and create 50 jobs over the next three years.

The company Thnks provides a digital tool that allows members of a team to send gestures of appreciation to co-workers, clients or prospects. The company’s mission is to help businesses use gratitude to build strong relationships and grow. For example, users can send a coffee to a co-worker, a rideshare credit to a valuable client or a coup of chicken soup to someone who’s sick. The gestures can be sent via text or email.

Williamson Inc. CEO Matt Largen said Thnks plans to relocate a small team of five to 10 employees from New York and hire the rest of its HQ staff locally. The company hasn’t yet selected office space. Largen said the company will probably start the move soon and could finish within a few months. 

In an email to former members of the Williamson Inc. board, Largen wrote that the effort to bring Thnks to Tennessee started with a site visit in January. Representatives from the company met with the Nashville Area Chamber of Commerce for a regional overview and talked with a local staffing agency about Williamson County’s workforce.  The group also met with local business leaders from Freightwise, Ramsey Solutions and Atema Partners.

In his email, Largen wrote that Thnks co-founder and CEO Brendan Kamm was looking for a location with great schools that was a good place to raise a family. He also wanted a location that would attract talented employees.

“Thnks’ mission fits seamlessly with Tennessee’s gracious and hardworking culture,” Kamm said, according to a press release. “With the combination of talent and business environment, we couldn’t have found a better location for our headquarters.”

Thnks co-founder Larry Rubin graduated from Vanderbilt University’s law school and was already familiar with the Nashville area. In a press release from the Tennessee Department of Economic and Community Development, Rubin said Thnks chose Tennessee over other locations, but didn’t specify which cities Williamson County beat out.

The state ECD team’s statement didn’t mention whether the state will give Thnks financial incentives. Those grants are usually disclosed about one month after announcing relocation projects.

The announcement about Thnks follows another quick relocation project for Williamson County. In February, Spirit Airlines announced it would move its operations control center from Florida. That project is expected to bring in 345 new jobs, about 100 of which will be new hires in the county.

The Spirit Project also came together quickly. Representatives from Williamson Inc. first met with Spirit leaders in December.

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