A Dallas-based company known for its distinctive and cosmopolitan restaurant concepts will soon begin the build-out of a SoBro structure space for what will be its first business located outside Texas.
To be called Stirr and tentatively to open next summer, the restaurant will take the former space of Hastings Architecture Associates at 127 Third Ave. S. Nearby are Goo Goo Shop, The Johnny Cash Museum and the Schermerhorn Symphony Center, among others.
Founded in 2015 and home to more than 500 employees, Milkshake Concepts operates two Stirr locations within the Dallas metroplex.
Imran Sheikh, Milkshake Concepts CEO, told the Post Stirr has typically focused on “modern American” fare.
“With that said, we love the broad interpretation of what the cuisine entails and are always open to adapting our menus based on season and also demographics,” he added.
Sheikh said the basement of the old-school masonry building on Third will also house a yet-to-be-named Milkshake Concepts restaurant.
“We are huge fans of the Nashville market and consider it the perfect city for our next location,” he said.
Sheikh said Stirr will comprise three “distinctive” 5,000-square-foot floors (including a partially covered rooftop). Though each will be physically connected, they will also be “quite different in design and atmosphere.”
For example, Sheikh said the ground floor will be more casual, with high-top seating, a large bar and a stage for live music. The second floor will offer a “dining-centric atmosphere,” suitable for lunches, dinners, dates, special occasions and celebrations. The third-floor rooftop will feature “ample booth seating and be perfect for sports watching, social gatherings and late-night entertainment,” he said.
Sheikh said Milkshake Concepts is not disclosing the cost to get operational. Nashville-based Powell Architecture + Building Studio will handle design and build-out duties.
Hastings Holdings LLC, which is affiliated with Hastings Architecture Associates, owns the building from which Stirr will operate. HAA now operates at the former Ben West Main Library Building that addresses both Union Street and Polk Avenue.
"Despite the tumultuousness the world faced in 2020 due to the pandemic, we remained committed to our lease,” Sheikh said. “Our excitement to open never dulled and we never wavered from our commitment to the project. I truly believe Stirr has all the ingredients to be a success in SoBro, as well as prove an excellent addition to an already thriving restaurant and bar scene.”
In addition to Stirr, Milkshake Concepts owns and operates Citizen, Serious Pizza and Vidorra in the Dallas area. It is planning to open in February both Harper’s and Dirty Bones, with the former to operate in Dallas’ Deep Ellum district and the latter to be located in Fort Worth.