The downtown building once housing the since-closed The George Jones museum, restaurant and bar is slated to house DraftKings Sports & Social and a cowboy-themed bar, according to a Metro permit related to signage.

The effort to get the business operational comes after a partnership comprising Atlanta-based The Ardent Companies and local real estate investor Jeffrey Welk paid $28.5 million for the building in July 2022 (read here) — only seven months after it changed ownership hands for $21 million.


The three-story brick building is located in The District at 128 Second Ave. N. and home to no tenants. The Post was unable to determine an opening date.

Detroit also offers a DraftKings Sports & Social.

Based in Boston and founded in 2012, DraftKings bills itself as a fantasy sports contest and sports betting company. A release notes DraftKings Sports & Social — a partnership between the company and Baltimore-based The Cordish Companies Live! — will bring DraftKings' sports gaming products “to life by offering engaging, interactive fan-first destinations to its customers.”

Signage designs submitted to Metro note "PBR" — a reference to the Professional Bullriders Association. The PBR and Live!, a division of The Cordish Companies Live!, co-operate multiple PBR Cowboy Bar locations, according to trade publication Chain Store Age (read here).

The DraftKings Sports & Social concept is likely to be similar to what Penn Entertainment Inc. (which has some ownership in sports- and pop culture-focused digital media company Barstool Sports) has planned for the downtown building last home to Joe’s Crab Shack (read here).

The evolution of my position with the Post dates to 2000, when I began work with The City Paper. In 2008, SouthComm Inc. bought the two publications, with TCP ceasing operations in 2013. In 2018, FW Publishing acquired the Post, for which I have served as managing editor since 2011.