NMAAM hires VP of brand and partnerships

Tuwisha Rogers-Simpson

The National Museum of African American Music has hired Tuwisha Rogers-Simpson as vice president of brand and partnerships.

According to a release, Rogers-Simpson will oversee marketing and branding initiatives for the nonprofit parent of the museum, which is slated to open in September at downtown Nashville’s Fifth + Broadway.

Rogers-Simpson most recently served as vice president of strategic partnerships at Maryland-based American media conglomerate Urban One, leading a team responsible for more than $70 million in media revenue and partnership management with brands such as Walmart, AT&T and Prudential.

Of note, Rogers-Simpson is the founder and principal of Wish Factor, a marketing consulting firm that develops strategy related to custom content, events and media placement.

Rogers-Simpson, who serves as a professor for the Women in Entertainment Empowerment Network Academy, holds a bachelor's degree in marketing from William Paterson University, a Master of Public Administration degree in urban studies from the Kean University and a New Jersey teaching certification.

“NMAAM is excited to add someone with Tuwisha’s experience to our growing family,” said NMAAM President and CEO Henry Beecher Hicks III. “[Her] innovation and strategic thinking will be valuable assets to the team as we look ahead to the opening and beyond.”

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