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Vanderbilt engineer plots disruption of YouTube model

$400K NSF funding advances multimedia innovation


Yi Cui
02-15-2007 4:41 PM

Google Inc., which recently bought popular YouTube.com in a deal valued at $1.65 billion, should keep a watchful eye on a technology prototype that will soon emerge from a Vanderbilt computer-science lab.

That's where Vanderbilt School of Engineering Professor Yi Cui is accelerating his push to develop a radically new approach to sharing multimedia content through a network of computers that would be provided by consumers of streaming digital content.

Cui's "peer-to-peer" (p2p) content-streaming model represents a dramatic break from the YouTube.com model of video presentation, which requires enormous capital and centralized computing capacity supporting a single venue. Cui's lower-cost technology could spawn hordes of video-sharing ventures.

Google acquired the capital-intensive YouTube.com recently in a transaction valued at $1.65 billion, suggesting the intensity of interest in shared video and other content.

Vanderbilt announced on Thursday that the National Science Foundation has awarded Cui the first of a series of grants that are expected to total about $400,000, enabling Cui to pursue development and eventual commercialization of his p2p technology.

Cui readily explained to NashvillePost.com, "The general idea of P2P streaming has existed for a while. China is taking the lead at this moment in terms of technological development and large-scale deployment. Within the U.S., a few number of my colleagues are digging this concept, but mostly on a theoretical level." He adds, "based on my knowledge, I'm probably the only one who is prototyping [P2P streaming]. "

Cui said that even though fruits of his work may be five years off, he is "very actively seeking partners, especially folks outside the [computer-science] domain, who share the same interests as mine. The real key factor to make p2p work is in fact non-technical: making it appealing to users..."

Cui, who not long ago was himself a doctoral student at the University of Illinois, says his team of graduate assistants will begin work on the technology this summer, building on Cui's earlier engineering research.

Cui's approach is designed to reduce the price of the multimedia streaming services, eliminate traffic bottlenecks that can emerge in networks of disparate peer computers, and enable multimedia streaming services to limit capital investment in computer servers.

ell10tt States:

Posted on 2/15/2007 9:35 pm

Questions: How does this differ from the "Bittorrent" model where a variety of individual PCs participate in providing media to individual users, and how does this aggregate media in the way YouTube and MySpace do?

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milt States:

Posted on 2/16/2007 11:58 am

response 11:58am: Good question. In response, Dr. Cui notes that with Bittorent, you'd can't view the video til it's all downloaded, a process that could take all night, depending on the properties of the computers peered. With Dr. Cui's technology, one can view the dowloading file as it streams, almost real-time. As for aggregating content: Dr. Cui says that's exactly the kind of portal application he feels certain entrepreneurs will quickly launch. Chrs, Milt

rhammock@hammock.com States:

Posted on 2/16/2007 2:15 pm

There are many 'portal sites' that aggregate bittorrent-available content. The company whose website is BitTorrent.com has raised nearly $30 million and has legitimized itself with certain movie studio agreements. As for the "streaming" of Bittorrent, if the information from Wikipedia is correct (always a gamble), "BitTorrent's non-contiguous download methods prevent it from supporting "progressive downloads" or "streaming playback."

milt States:

Posted on 2/16/2007 2:50 pm

Rex: right, no streaming with BitTorrent; streaming with Cui. Milt

rhammock@hammock.com States:

Posted on 2/16/2007 3:01 pm

Don't know why, but someone just emailed me to say there are some well-funded "plays" in this space, including "Joost" which is from the folks who made lots of money from selling Skype to eBay. Also, something called P2PTV -- which I know nothing about -- is supposed to involve streaming video and P2P. Lots of money seems to be swirling around this, it appears. I have now depleted any storage of knowledge I ever had on this topic. It may take a $400k grant just to catalog what others are doing.

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